Freshness, the way it was always meant to be.
ABOUT LE FRESH
Who We Are
Le Fresh is built on a simple belief: freshness should never be confusing, inconsistent, or uncertain.
We believe no one should have to question the quality of something they consume daily.
Freshness should feel natural, dependable, and effortless.
To build India’s most trusted fresh produce brand — where everyday nutrition is pure, consistent, and effortlessly accessible, and where freshness becomes a standard, not a privilege
A Note from the Founder
Harji Kukreja
Le Fresh began as a personal frustration.
Fresh food is something we all depend on daily — yet it remains one of the least structured and least trusted categories in our lives. Families pay premium prices and still settle for uncertainty.
I didn’t want to build just another fruit store.
I wanted to build a system — one that respects the customer’s trust.
My entrepreneurial journey spans asset-heavy, execution-driven businesses where discipline, efficiency, and long-term thinking are essential. Those experiences shaped how Le Fresh was conceived — not as a trend-driven brand, but as a foundation-led business built to last.
Because in fresh food, there is no room for shortcuts.
WHAT WE OFFER
A Structured Fresh Produce Ecosystem
Le Fresh is evolving into a full-stack fresh produce ecosystem, integrating:
Neighborhood retail stores
Central distribution and quality hubs
Hygiene-first pre-cut fruit and juice offerings
Technology-led inventory and sourcing systems
Our ambition is not just to scale but to set a new benchmark for how fresh food is delivered in India.
WHY LE FRESH
India’s fresh produce market is vast — but deeply broken.
Everyday consumers are forced to choose between:
Quality and price
Convenience and hygiene
Availability and consistency
Despite spending more, people receive less — less freshness, less transparency, and less confidence.
Le Fresh exists to eliminate this trade-off.
Le Fresh
What Makes Le Fresh Different
Le Fresh is not built on promises — it is built on systems.
Carefully graded sourcing where only A-grade produce qualifies
Centralized quality control ensuring consistency across locations
Clean, hygienic pre-cut and juice formats designed with intention
Smart logistics that reduce time, wastage, and compromise
Transparent pricing rooted in efficiency, not inflation
Every detail is deliberate.
Every process exists to protect freshness.
Our STORES
Our Growing Presence
Le Fresh is designed to grow thoughtfully — store by store, city by city — while staying anchored to the same principles it began with.
Each store operates with:
Identical quality standards
Centralized sourcing and control
Hygiene-first operations
Our current stores validate the model and lay the foundation for responsible, scalable expansion.
Shop- LG 29, Malibu Shopping Arcade, Sector Gurgaon - India
Our Belief & Guarantee
Freshness is not luxury.
Freshness is responsibility.
And at Le Fresh, we take that responsibility seriously — every single day.
If a customer is not fully satisfied with the quality or freshness, Le Fresh offers a complete return or replacement within 24 hours — no questions asked.
This promise is built on absolute confidence in our sourcing, quality standards, and systems.
Get in touch
Create@lefresh.in
+91 766200 2501
+91 766200 2502
+91 766200 2503
